Photo by © CG Jerusalmi – @Street Designers – Louis Vuitton Headquarters, Paris.
Focus on a unique team-building event (which brought together over 1,000 employees across the country), orchestrated with pinpoint precision. 🎨
Creating a collaborative mural on a single wall is a particularly demanding task. Rolling it out simultaneously across 20 shops throughout France, with the aim of achieving a seamless final result, takes the challenge to a whole new level. A look back at a major challenge conceived by Street Designers and led by the Louis Vuitton House.
An ambitious brief, the starting point for an extraordinary collective experience
As part of Quality of Life at Work Week, Louis Vuitton wanted to go beyond a simple team-building workshop. The ambition was twofold: to offer a Engaging and unifying experience, giving birth to a Art fresco Timeless, embodying the values of Louis Vuitton.
The challenge: to integrate all the Maison's trades through 107 keywords, without visual clutter, while guaranteeing a Impeccable aesthetic consistency.
Nationally, the event was intended to bring teams together around a common objective, while also producing a work of strong symbolic value. Added to this was a major constraint: to fragment the fresco into 20 canvases distinct components produced remotely, intended to fit together perfectly during final assembly at the headquarters.
A hybrid and entirely bespoke project
To meet this level of demand, we have designed a device that is both artistic and organisational, meticulously planned down to the finest detail. creation of an artistic model tailor-made has notably allowed the structuring of the entire process.
@Street Designers – Black and white maquette by the artist Check
From the arrangement of words to the colour palette, including typography, every choice has been anticipated taking into account the fragmentation into 20 independent parts.
The deployment then spanned a month, with interventions carried out all over France by our teams of artists, from Cannes to Lille, via Bordeaux and Paris. The deliberately flexible schedule has, for its part, adapted to the internal constraints of the boutiques: some canvases were produced simultaneously, others at staggered times.
To ensure a better overall coherence, Several adjustments have been necessary continuously:
- Ensure colour matches between canvases;
- maintain a consistent execution quality;
- Adjust the level of detail according to the number of participants.;
- Coordinate artists, teams and equipment remotely.
Photo by ©Street Designers – Fresco currently being created at the Deauville store.
Each canvas thus became a fragment of the fresco, in the manner of a Giant puzzle. On-site, participants were guided by Frédéric, also known as CKEJA and our teams of artists, who played a central role: guiding without constraining and ensuring the quality of the output without stifling the participants' experience.
A collective mural that has become an artistic production in its own right
Final step: assembly at the Louis Vuitton headquarters. Transported by specialist carriers, the canvases are precisely positioned. The junctions align, the colours answer each other, the shapes reveal themselves.
Once installed, the fresco betrays none of its complexity. The whole is fluid, coherent, harmonious, as if the work had always existed like that.
Photo by ©CG Jerusalmi – @Street Designers – Inauguration at Louis Vuitton Headquarters, Paris.
Beyond technical performance, the project's strength lies in its ability to foster dialogue between individual contributions within a global vision., carrier inclusion and diversity. What was meant to be a large-scale team-building event has become a work of art in its own right.
This type of project requires comprehensive management: artistic direction, on-site coordination and national logistics are all aspects that may go unnoticed but are crucial. And that is precisely where our role at Street Designers comes in: transforming a complex idea into a A fluid, unifying, and meaningful experience.
Photo by @Street Designers – Giant puzzle fresco.
At the crossroads of Team building street art, you Participatory live painting and of the Collaborative mural, this project illustrates a hybrid approach, conceived to meet the demands of the most detail-conscious Houses.
Design a large-scale collective work, without compromising on quality, demand far more than technical execution: it involves understanding brand stakes, structuring a vision and orchestrating it with precision ✨
A project for Art fresco or large-scale tailor-made team building? 🎨 Contact us And let's talk about it.
Article written by Ludovic and Maëva from the Street Designers team, which specialises in murals, team-building activities and live painting for businesses, shops and local authorities.
