Scred X Yuman Immobilier: The high-symbolism plant moss logo
On the occasion of the inauguration of a residential complex committed to promoting diversity and ecology, Yuman Property, a developer of housing for fifteen years, wished to engage the creative events agency Street Designers to impose the dimension eco-conscious their brand using a logo designed in Green graffiti made from natural plant-based foam
It's the street artist Confirmed Scarred who was in charge of this open-access animation, in line with current trends, on a housing development under construction in Romainville, a suburb of Paris.
The process is as follows. After the project had been prototyped and approved in advance, the brilliant artist coach briefed the participants, made up of municipal elected officials and employees of the housing association, on the tasks, which were within everyone's reach, that they would have to carry out. This involves nothing more nor less than manufacturing using natural collar and of Vegan mousse, a totally Ecological and biodegradable. The choice was made in this instance for the brand's logo, which was created on a wooden support, in the respect for its visual identity.
Once completed, to celebrate this event which marks a turning point for the cities of tomorrow, eco-friendly and sustainable, a tree was symbolically planted on the day of the inauguration of the brand new co-ownership.
If you too want to have items personalised by artists for a marketing operation or an event party, to hire a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, PopArt, plant graffiti or collaborative mural painting during a corporate seminar, or to equip yourself with a mural that reflects your values, there's only one thing to do.
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