Toyota, Kinto and Lexus Societies
On the occasion of its week dedicated to inclusion and diversity, the Japanese automotive giant Toyota wished to call upon StreetDesigners to consider the best way to illustrate these values through A participatory mural.
It is at its French headquarters in Vaucresson, which also houses its Lexus and Kinto subsidiaries, that the street artists Scarred and Check of the artistic production company Street Designers hosted for four consecutive days this Collaborative workshop.
To encourage employees to participate in a unifying, entertaining, and warm atmosphere within their professional environment, a canvas was made available each day in the premises. Participants could then relieve stress and relax through a artistic activity while adding their splashes of colour with spray cans, during coffee breaks or at lunchtime. The messages written and the characters illustrated aim to fight, visually, against homophobia, fatphobia, racism or any other form of violent behaviour and harassment in society towards minorities and physical otherness.
Thus, a work loaded with inclusive symbols was created each day before the CEOs of Lexus and Toyota do not reveal the fresco to their employees in its entirety in the form of a curtain-raiser.
If you too wish to have items personalised by artists for a marketing operation or an event, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or Recyc’Art during a company seminar, or to furnish yourselves with a fresco that reflects your values, there’s only one thing to do.
Book an appointment directly with our team.
Street Designers – Creative team-building and artistic event entertainment agency!
