Team building for succulent culinary graphics
Fed with hashtags like #foodporn You #foodstagram, photos of dishes shown off to pique the interest and desire of internet users are flooding social media today. Faced with these publications which aim to reach the largest audience and accumulate followers, It is no longer flavour that takes precedence over the food, but rather its visual appeal. that would make you hungry even after devouring a festive meal.
This is a genuine trend that has emerged. It's leading to a growing number of youngsters and Sunday cooks getting into the kitchen to recreate these enhanced dishes, as well as food brands and restaurateurs developing the promotion of their culinary creations in their finest light.
Besides their propensity to appear as appetising as possible, it is their style and form that captivate with their originality. It is no longer enough for food to look appetising, it is also necessary for it to be arranged in the most aesthetically pleasing way possible to arouse desire. In this sense, cuisine, already dubbed the culinary art, is increasingly transforming into a graphic design inspired by sculpture or the visual arts.
Creating pastries with an authentic design is a passion for The American biscuit-maker Katherine, Based in Paris since 2014. Originally from Atlanta, Georgia, she felt homesick during her first Christmas in France. She therefore decided to relive the flavours of her childhood across the Atlantic. by producing cookies made with premium ingredients. Encouraged by her friends and family, whose compliments made her realise she had a real gift for making these traditional biscuits, she decided to found her brand:Kat Makes Cookies,in 2019.
When cuisine meets street art
In addition to its delicious recipe, which is made with certified eggs, Madagascar vanilla pods, and certified organic honey produced in France, its cookies also come with chocolate or gingerbread. However, the characteristic that most distinguishes its creations from the traditional cookie is essentially their shape. She thus sculpts the dough and coats it to reproduce shapes and patterns to give birth to reproductions that are as cute as they are tasty of Eiffel Tower, unicorns, Father Christmases, but also, since 2021, of what she calls the « Invader cookies ».
Inspired by the work of the French street artist whose approach aims to denounce the hold of digital technology on everyday life, the cook exploits edible street art. Space Invader, An artist of international renown but who nevertheless remains attached to his anonymity, he became famous for his works composed of small mosaic tiles that reproduce the pixelated aliens from the video game of the same name released in 1978.
These mosaics, which also feature other heroes from virtual universes such as Pac-Man You Super Mario, populating the buildings, pavements and bridges of no less than Eighty cities around the globe and even, since 2015, International Space Station. According to the artist, no fewer than 4056 mosaics now adorning the world. To celebrate its 4000thth creation, he went to Bolivia, and more precisely to Potosi, whose altitude places it at almost as many metres above sea level, to hang an invader there.
Team building artistic cooking workshop
And why not create biscuits that suit you too? By combining our expertise in Artistic coaching to know-how The cat bakes cookies, we now intend to expand our offering to include Artistic and culinary team-building events.
These workshops playful and fun aim to enable participants to design culinary delights which take, for example, the appearance of the company logo. These cakes can just as well reflect the company's values through a symbolic element determined during a brainstorming session, in the style of our Pop Art team building..
Overall, the design is relatively simple and the result always as surprising as it is tasty. Within this workshop suitable for corporate seminars or new recruit integration events, the collaborators will think together to the aspects that make strong and distinguish the entity that unites them. Thanks to the mutual support and collective work of your employees, it is A whole batch of biscuits in your image which you can then retrieve to share with your teams.
If you also wish to have items personalised by artists for a marketing campaign or an event evening, to hire a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, vegetal graffiti or collaborative fresco during a company seminar, to provide yourself with a mural that reflects your values, there is only one thing to do.
Book an appointment directly with our team here: https://www.streetdesigners.fr/contact or by phone: Ludovic 0650854574
www.streetdesigners.fr/ Creative team-building and artistic event entertainment agency!
