Recently, there has been a real enthusiasm for the creation of frescoes painted directly onto the floor large cities. From the United States to Europe and Australia, this trend is proliferating and can be observed in many public places. However, its usefulness is not solely related to the purely aesthetic aspect.
Similar to the artistic practice of muralism, the Floor frescoes invade sports fields, skate parks, play areas and sometimes the roadways and the interior of the car parks. But why decorate the ground when it's better to look ahead when walking down the street or participating in a sporting activity?
Even back in 2018, it was in Lyon that a monumental fresco, depicting a snake, was painted by eleven artists between Franklin Street and Sainte-Hélène Street as part of neighbourhood festivities. This use of the urban environment, at the crossroads of land art and street art, intensifies today across the world. The Australian Kitt Bennett has made it one of its specialities.
This refreshing trend which grants a new sparkle to generally standardised spaces attracts more and more municipalities wishing to present a young and modern image. Thanks to these unconventional playgrounds, they then obtain places of unique originality, imagined by graffiti artists. Public authorities can then boast of administering a city with a trendy image, for which a street artist recognised in the urban art scene has become involved in its creation exclusive work.
Aware of this buzz in our industry sector, we too design custom floor murals to fulfil our clients' wildest artistic desires and wishes, whether they are public or private sector entities.
Please feel free to contact the Street Designers team regarding your future projects.
Street: Art for Urban Sports
During sporting competitions and events, floor markings were sometimes commissioned by brands with a promotional objective. This concept was notably featured in a television advertisement for a well-known car manufacturer. However, with regard to urban sports courts, often associated with Street art due to the musical trends such as skate punk and hip-hop or of Streetwear and sneaker sponsors whose articles are sometimes even designed by street artists, it seems that this practice, in the manner of a total art, seeks to Bridging urban mythology and collective imagination with sports training.
The outdoor skate and basketball courts were already locations favoured by graffiti artists who sought to strengthen its urban artistic identity. Taking on their ground accentuates this dimension and allows for a new experience. that of discovering the splendour of these works when one finds oneself at a height, on a sufficiently high ramp or inclined plane.
From now on, these artistic approaches are also investing the ground. outdoor tennis, basketball and football courts (similar to those made by Opera, a member of our street art team), sometimes the only free sports facilities accessible to young people in urban neighbourhoods. These colourful decorations redefine the image of these conventional places and the complexity of their forms can be contemplated in its entirety by spectators watching from the top of the stands.
Revitalising grim spaces
These new artistic achievements, while not having an exclusively aesthetic dimension like certain trompe-l'œil, which can nevertheless, to highlight real social and ecological problems, seem to also modernise the signage, particularly in car parks. This also allows to brighten up what are often underground spaces that are as bleak as they are gloomy.
However, these giant frescoes can also know a more altruistic role, particularly in cities and other large urban areas like La Défense. They would allow these areas of high building density to revitalise the urban fabric since it is mainly by stepping back that one truly realises the grandiose nature and the strong potential of these works on the morale of office workers and residents.
Also, when lphotovoltaic paint aura has finally made its triumphant entry into the mass market, these achievements will allow to to generate and supply solar energy to adjacent homes and infrastructure.Who knows? Perhaps soon, stadium floodlights will themselves be powered by the surrounding street art.
