Street Designers X Goal: Graffiti team-building at Mama Shelter
On the occasion of their annual seminar, But, a digital furniture store, has decided to seek France’s leading creative events agency, Street Designers in order to deploy a workshop focused on Urban art with its collaborators.
It’s in a hall hired from the Mama Shelter, located near the Porte de Versailles Exhibition Centre in the 15th arrondissement, that the management of this interior design brand decided to invite all of its managers based in France. Upon their arrival, the forty participants had the good fortune to discover the activity that was reserved for them: an introduction to graffiti led by street artist Scarred, through a team building as playful as it is fun, aiming to stimulate them artistically in order to boost their productivity for their future professional tasks.

The procedure is as follows. Once the graffiti artist from the artistic production company Street Designers explained what will be covered during this animation, he instills the keys to the practice of graffiti to the spray can (to achieve a fine line, a gradient, or a raised effect) so that employees can practise on Support provided.

Once the techniques taught have finally been mastered, two teams are formed and asked to compete against each other in a friendly atmosphere in «battle» style challenges. This is followed by the Creation of three canvases per team on which the letters that form the word BUT will be written, in order to rally teammates around their entity.

The complete, finished work is divided into two copies. Half of the canvases were recovered to decorate the company's headquarters in Paris, and the other half was sent to offices elsewhere in France.

If you too wish to have items personalised by artists for a marketing operation or an event, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or Recyc’Art during a company seminar, or to furnish yourselves with a fresco that reflects your values, there’s only one thing to do.
Street Designers – Creative team-building and artistic event entertainment agency!