Street Designers X Caisse d’Épargne: An introduction to Pop Art with a colourful team-building event
The French bank Savings Bank wished to mandate the creative event agency Street Designers for an animation for these employees. Aware of the convincing results generated by the practice of a collective artistic activity between colleagues from the same entity, she chose to introduce eighteen of her employees to urban art with a Pop Art team building event.
He is the eminent street artist Luxury, a member of the artist coaching team at the arts production company Street Designers, which was responsible for organising this workshop in the Crécy area, in Crécy-la-Chapelle. The Caisse d’Épargne wanted its teams to produce six paintings, imbued with the strong brand values, to then distribute them across three sites in France.
The participants were then divided into three teams of six people, tasked with creating two paintings each, with each painting illustrating a value through an allegory. To begin, after a short brief on the history of Pop Art, focused mainly on the figure of the American Keith Haring, They were then asked to collectively consider the fundamental elements that characterise their employer. Once the ground had been prepared, the employees were able to take action in a relaxed atmosphere, armed with Posca pens, to represent these traits that make their company stand out in the style of the famous New York artist.
Once completed, the different teams presented the works they had created, explaining to the opposing groups the intrinsic message that had been represented.
If you also wish to have objects personalised by artists for a marketing campaign or an events evening, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative mural painting during a corporate seminar, or to equip yourselves with a mural that reflects your values, there is only one thing to do. Book an appointment directly with our team here: https://www.streetdesigners.fr/contact or by phone: Ludovic 0650854574
www.streetdesigners.fr/ Creative team-building and artistic event entertainment agency!
