Luksar x France TV and Amicus Therapeutics: their values hidden in Keith Haring imitations
On the same date, the seminars of the public television group France TV were also held, as well as that of the pharmaceutical group Amicus Therapeutics, both within Châteauform’ locations hired for the occasion (venues dedicated to this type of professional event). In order to unite the teams and stimulate their creativity, these two companies have chosen to call upon France’s leading arts event organiser Street Designers.
It's the street artist Luxury who initially took care of going to the Châteauform' at the Château de Romainville, with whom Street Designers is a partner, to deploy a Pop Art animation for employees Amicus Therapeutics. He then moved to Mareil-le-Guyon to involve the partners of France Télévisions to the same creative process.
The course of this Team building fun, playful and educational, is as follows. First, the guest artist for the performance briefs the teams on the activity to be carried out, then they present the work of Keith Haring, figure of the movement Pop Art in the seventies and eighties. Once the briefing is over, he asks the participants to think together about the values underpinned by their company during a short brainstorming session.
Once the intrinsic characteristics of their entity had been cleared, two groups were formed, tasked with to represent them allegorically on two canvases each, in the style of the American artist.
Once the four canvases had been completed, their designers present them to the other team while explaining the symbolic messages hidden within.
If you too wish to have items personalised by artists for a marketing operation or an event, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or Recyc’Art during a company seminar, or to furnish yourselves with a fresco that reflects your values, there’s only one thing to do. Book an appointment directly with our team here: https://www.streetdesigners.fr/contact or by telephone: Ludovic 0650854574
www.streetdesigners.fr/ Creative team-building and artistic event entertainment agency!
Writing by @Michel-Angélo Fadida
