What's better than a Team-building activity to unite its teams? The Krug Champagne House, you LVMH group, has appealed to Street Designers to organise a Thank you seminar to his employees, after four years of intense collaboration.
On the agenda: an animation titled Team Building Graffiti led by the graffiti artist SCRED, during which employees were able to enjoy an introduction to the art of graffiti at the company's premises.
The House was founded in 1843 by Joseph Krug, a visionary man who dreamed of a Champagne with character. Since then, every year, Maison Krug continues to surprise discerning sparkling wine lovers. In homage to the founding figure, the event was themed around Joseph.
Following a lettering mock-up phase, the artist SCRED joined the teams At Clos Ambonnay, the iconic house property situated in a Champagne village near Reims. Undergoing renovation, the place was about to get a fresh look... An ideal setting to express creativity freely on the walls!
SCRED and employees therefore took over the old building where the Champagne was stored for a Graffiti workshop convivial. The collaborators were first able to Discovering the basics of graffiti thanks to the expert advice of the professional artist, before to let their imagination run wild in this privileged playground.
Once well warmed up, the talents gathered around a collective achievement. A large Colourful graffiti, «Joseph 2.0», proudly adorning the factory's entrance wall. A nice moment of artistic expression, which allowed the House of Krug to pay tribute to its founder and thank its teams, all in good spirits!
