Giropharm illustrates its values in the style of Keith Haring
Street Designers X Giropharm: Pop Art Team Building
In the context of a Team building which aims to strengthen cohesion and collaborative work between teams, we organised a Team building Pop art in collaboration with Giropharm. The aim is to prompt their teammates to think together and work hand in hand to represent the intrinsic values of this national cooperative of over 700 independent pharmacists.
To successfully run this creative workshop, our street artists, also Artistic project coaches, Check, Jérémy Luks, Berns and Dack have set about to get the 75 participants to reflect in small groups on their company's values, in order to draw images from them. This animation, which we have developed 10 years ago, it is still as successful as ever. It focuses on the universe from Keith Haring, as rich as it is difficult to master despite its childish appearance. When this unique visual identity is associated with the company's values, the illustrations take shape and are imbued with strong allusive messages.
The sequence of events is as follows: After a brainstorming session and a brief presentation of Keith Haring's artistic approach, team members will be divided into smaller groups, where they must represent the virtuous elements that distinguish their company in the style of the American Pop Art artist.. Once completed, the canvases are presented to the other teams so that the participants describe and explain why they wanted to symbolise that particular value in that way. Giropharm succeeded brilliantly at this exercise and We followed their progress on video. so as to keep an indelible souvenir which will be added to this series of works which will certainly be proudly displayed in their premises.
If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.
Book directly with our team by Post or by phone.
Street Designers – Creative team-building and artistic event entertainment agency!
