Street Designers X Starbucks: Team-building graffiti combined with a participatory live painting session
To thank some of their teams at the end of 2023, the famous American coffee chain Starbucks requested us to to deploy an artistic activity with their employees. Once the client has shared their wishes regarding team building and creation with us, we immediately knew that we had to implement our Team building street art which then leads to the creation of a fresco Participatory live painting.
This dual activity allows, on the one hand, to Strengthening cohesion between employees through a fun graffiti initiation but also to allow them to directly apply their new know-how in The creation of a collective and corporate fresco.
Due to the relatively high number of participants, we sent four of our talented street artists for this creative workshop which was held in the cinema. Pathé Les Fauvettes. Check, Jérémy Luks, Berns and Dack, all recognised beyond the Parisian graffiti scene, first sketched the mock-up of the fresco that was to be produced for client validation. We integrate all the elements communicated to us in advance, such as the values and symbols to be featured, as well as the company's brand colours or any other suggestions..
This event aimed to Communicate about the launch of a campaign (the principle, the drinks, the 360° communication deployed). It was necessary to involve store managers so that they are aware of the importance of this communication on «The Meet & Greet Season» but also to celebrate the magic of the holidays.
After an introduction to the use of spray paint in graffiti practice, the 250 participants were able to embark on the creation of this bespoke mural composed of four large canvases. To make their task easier and avoid any paint overflow, Our art coaches have identified masking areas with tape.. The collaborators were then able to proceed, step by step, to the creation of the fresco. in a jovial and festive atmosphere. For our part, this was our first performance in a cinema!
If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.
Book an appointment directly with our team.
Street Designers – Creative team-building and artistic event entertainment agency!
