The SNCF values illustrated in the style of Keith Haring

La Société nationale des chemins de fer français, internationally known by its initials SNCF, contacted us to offer employees the design of a fresco that would also evoke the values claimed by the brand. In this sense, our Pop Art team-building formula naturally emerged as the best way to symbolise these shared values during an entertaining activity with multiple virtues applicable to the professional world.
Person presenting two paintings made during a building, Pop Art

Street Designers X SNCF: Pop Art Team Building

The French National Railway Company, world-famous by its initials French National Railway Company, contacted us to propose to the employees design of a mural that would simultaneously evoke the values championed by the brand. In this sense, it is therefore naturally our formula Team building Pop Art which appeared to be the best way to illustrate these common values during an entertaining activity with multiple benefits applicable to the professional world.

It was at the company headquarters, in Paris, that Jérémy Luks, our team's street artist, and Experienced graffiti artist in the Parisian graffiti scene, accompanied by the Coaches Iris and Valentine.

After briefing the seventy-five participants on the flow of the animation and summarise the artistic career in broad strokes Keith Haring, a mythical figure of Pop Art in the 1970s-1980s, these last ones have been divided into subgroups.

First of all, each team is asked to to collectively clear words that best correspond to the creed of the entity they represent. When enough material has come out of this brainstorming, The teammates must then illustrate them on fourteen canvases, at a rate of two per team, in an allegorical way and in the style of the American artist.

When all these works were completed, within an atmosphere that is always harmonious, ...comes the moment to present them to the other teams while explaining the symbols hidden within it as well as the ideas that emerged from this workshop.

Group photos holding canvases illustrating the SNCF values in the style of Keith Haring
Results of the Pop Art workshop with the SNCF / Photo by ©Street Designers

If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.

Book an appointment directly with our team here: https://www.streetdesigners.fr/contact or by telephone: Ludovic 0650854574
www.streetdesigners.fr/ Creative team-building and artistic event entertainment agency!

Would you like to receive our news?

I agree to be contacted

This might also interest you

Large group of people posing in front of a castle with their painting.
Wall mural of plants.
Group of people holding graffiti toilets in front of a castle
Architect's model of the savings bank headquarters in Cesson
Contact us

We are here for you. 

Test our responsiveness

We reply in the 3 hours! During the week