Street Designers X ServiceNow: Live Painting at the Yoyo seminar
On the occasion of their annual seminar, ServiceNow, a company specialising in providing digital workflows, has decided to offer its employees a spectacle as unexpected as it is grand. The company has in fact decided to commission an artist from a creative events agency. Street Designers, so that he can create, live during the conference and in front of the public, a canvas that is in keeping with the company's core business.
He is the established street artist recognised by his peers, Scarred, affiliated with the artistic production house Street Designers, who took up this challenge with flying colours Live painting for two hours, in front of three hundred spectators at the Yoyo, a nightclub in the Palais de Tokyo in Paris.
To imagine a work that fundamentally corresponds to the business sector and intrinsically represents the brand's DNA, he skilfully decided to reuse the company's logo, with its colour scheme and associated graphic universe.
To achieve this, they ingeniously set out to develop the digital and connected dimension in an offbeat way, combining elements such as computers or connection data (data) with the graphic and visual identity of Service Now.
Once completed, the artwork was proudly installed on the club's stage for colleagues to admire unhindered.
If you too wish to have objects personalised by artists for a marketing campaign or an event, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or Recycled Art during a company seminar, to acquire a mural that reflects your values, or to have a graffiti artist come and create a canvas live, there is only one thing to do.
Book directly with our team by Post or by phone.
Street Designers – Creative team-building and artistic event entertainment agency!
