Pop Art Event Coaching for Santra Plus

It was at the Santra Plus headquarters, located in Le Havre, that our graffiti artists Scred and Ckeja, both renowned on the Parisian urban art scene, went to unveil this team-building event. This took place alongside activities such as pétanque and olympiads, which were also offered as part of this team seminar.
A group of people sitting at a table painting a picture.

Street Designers X Santra Plus: Pop Art Team Building‍

Initially planned for December 2020, the association Santra Plus, the Havraise Region Occupational Health Prevention Service, had previously approached us for a event coaching to their teams. Due to the pandemic, we were forced to postpone the entertainment. Team building Pop Art who, instead of taking place in winter, was finally held under crushing heat but in a relaxed atmosphere filled with summer cheer.

It is in front of the headquarters of Santra Plus, located in Le Havre, that our graffiti artists Scarred and Check, both as renowned on the Parisian urban art scene, have gone to deploy this Team building alongside activities such as pétanque or olympiads which were also offered as part of this team seminar.

The idea was to help colleagues create together a work whose meaning relies on the values championed by their organisation. In this sense, we have coached and pushed participants to think together to allegorically illustrate these strengths.

Team building board
Pop art team-building mural in progress Photo by ©StreetDesigners

First of all, we have briefed the assembly on the proposed activity and gave a short presentation on the artist Keith Haring, a major figure of Pop Art at the turn of the 1970s-1980s.. The competitors were then divided into eight teams of eight people, who were tasked with To collectively reflect in order to identify the intrinsic values of Santra Plus.

When sufficient ideas had been explored, the teams were asked to to create two canvases each, in the style of the American artist, in which these symbols are allegorically represented.

Once the sixteen paintings are finished, the final part of the team building consists of to formally introduce them to the opposing teams while explaining the meanings judiciously coded within.

Fresco puzzle depicting Keith Haring characters
Pop Art mural completed and assembled Photo by ©StreetDesigners

If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.

www.streetdesigners.fr/ Creative team-building and artistic event entertainment agency!

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