Pop Art Artistic Coaching for Norauto

Seduced by the diversity of our offerings and the underlying results they generate, Norauto, the automotive equipment and maintenance experts, chose to enlist our services due to our expertise in artistic coaching. As part of their team seminar and post-Covid reunion, the idea was to integrate new arrivals into the teams by sharing an activity focused on team cohesion, collective reflection, and above all, creativity. In this regard, we wisely agreed to implement a Pop Art team-building event.
Person sitting on a garden lounge chair, displaying Pop Art paintings

Street Designers X Norauto: Pop Art Team Building

Seduced by the diversity of our offerings and the underlying results they generate, the company Norauto, expert in automotive equipment and maintenance, has chosen to call on us because of our expertise in art coaching.

As part of their team seminar and post-Covid reunion meeting, the idea was to integrate new arrivals into teams by sharing a team-building activity, joint reflection, and especially creativity. In this sense, we have wisely agreed to deploy a Team building Pop Art.

It's in the coworking space Hummus, located in Marcq en Baroeul, just a few kilometres from the Lille metropolis, that the meeting was arranged with the artist Scarred, expert graffiti artist recognised in the Parisian urban art scene.

For this artistic coaching which allows as much to unite teams rather than lead them to collectively reflect on common projects, the process is as follows. First, the thirty participants were Briefings on the Pop Art movement and primarily on the figure of Keith Haring. They were then asked to Brainstorming the values championed by their company..

Divided into two teams, each was tasked with To create two canvases, in the style of the American artist, which allegorically represent the brand's strengths that were previously identified..

Once the four paintings were finished, came the presentation phase to the opposing team during which colleagues endeavour to explain the hidden symbols within the completed illustration.

Photo of Norauto Lille employees with their pop art canvases created during a team-building event
Murals of values illustrated by the Norauto Lille team Photo by ©Street Designers

If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.

Book an appointment directly with our team here: https://www.streetdesigners.fr/contact or by telephone: Ludovic 0650854574
www.streetdesigners.fr/ Creative team-building and artistic event entertainment agency!

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