- Possible realisation throughout Europe
- Time defined according to project complexity, artist's style, and area to cover
- Participation of children or residents is possible depending on the location and medium.
- Intervention by a recognised contemporary urban artist
- Unique and bespoke creation in the style of our artists
- Soil study, model, and full support of the project until final completion
- Throughout France at your premises or event venues
- French, English, Spanish
- From €5000 excluding VAT
What if the ground became much more than just a walkway? Through artistic murals, painting transforms urban space into a living work of art, blending shapes, colours, and techniques inspired by mural art. Each project in France – from a neighbourhood street to a sports field, from a school to a public square – becomes a catalyst for action and a tool for raising awareness. Our artists and facilitators work in collaborative workshops, creating playful and ecological designs, adapted to each environment. The result? An immediate impact on the life of the place: children play, visitors interact, and residents discover a new aesthetic landmark. Behind each creation lies collective reflection, teamwork where the mission is clear: to beautify, to make safer, and to engage. More than a service, it is a true artistic expression that connects the present moment to a sustainable vision, beyond mere decoration.
These interventions are currently experiencing a real boom in French cities, as evidenced by our recent projects in Ground murals in urban settings.
What can a floor mural bring to a public space?
It all starts with the desire to make a place breathe, to bring colour and joy. A well-placed floor painting restores clarity to a space, draws the eye, makes movement more fluid, reinforces floor signage or secures an area.
In an environment that is too mineral or too impersonal, colour and pattern reintroduce a sensitive presence. We slow down, we stop, we observe, and sometimes we even have fun. It is a simple way to transform a place without rebuilding it.
These murals can take many forms depending on the artists' inspiration: geometric designs, floral motifs, typography inspired by signage, comics, street art, organic shapes, logos or local references. They adapt to the context and the surface. Most importantly, they are never gratuitous: every stroke is designed to guide, awaken, connect and create interaction with passers-by or drivers.
How does active design encourage movement without thinking about it?
Active design is based on a straightforward idea: to encourage movement, play, and alertness through what is painted on the ground. It's not about adding furniture or installing machinery, but about creating circuits, landmarks, and invitations to move within these urban graphic games.
This is particularly useful in schoolyards, at the entrance to pedestrian or cycle zones, or in public squares. A hopscotch grid, a graphic labyrinth, a zigzag path, circles, or artistic typography can alert to danger. All these elements can be enough to trigger movement.
Paintings not only spark children’s mobility play: they recall a danger and prompt a car to stop before crossing a cycle path.
By making these signals visible through colour and graphic design, active design serves both to encourage movement within these forms and to enhance playful safety in public spaces.
Pourquoi intégrer des éléments de nudging dans l'espace urbain ?
Some of our designs use the principles of visual nudging. Nudging originates from behavioural economics research conducted by two American researchers, Richard Thaler and Cass Sunstein.
The principle is to insert simple signals into the public's environment, placed in the right spot, to suggest useful behaviour. For example: a basketball hoop in front of a bin, footprints on the ground to indicate a path, a gradient of progressive colours on a cycle path.
This behavioural nudge technique doesn't issue orders. It proposes an alternative. And it works because people perceive these elements as cues, not instructions. The result: more respect, more attention, without coercion.
Pourquoi créer une fresque au sol décorative ?
Artistic floor murals don't always need to indicate behaviour or guide movement. Sometimes, they are installed simply to transform a space, to give it a presence, to mark a place with colour and shape.
In a schoolyard, she conjures up an imaginary world. In a public square, she gives rhythm and depth to what was flat. On a sports field, she brings an original dimension to a pitch that had long remained neutral.
These decorative interventions are based on graphic, typographic, botanical or geometric motifs, as opposed to a Classic wall fresco which transforms a vertical surface into a striking visual landmark. This is how Street Designer and its team of urban artists set the tone with artworks that are tailored to their surroundings, their purpose, the artists’ creative vision, and what we wish to bring to life through them: an atmosphere, an energy, a memory, a neighbourhood story, a subtle nod, or a powerful presence. Each artist reflects on these themes and provides a visual response, always within their own unique artistic style.
At certain times, these frescoes even become a landmark in the city. They adorn an anonymous concrete slab, rebalance a square, soften the atmosphere of a space that is too harsh. They thus complement more functional approaches without seeking to do the same thing. It's another way of inhabiting space. An invitation to see it differently.
What types of places can be transformed with these devices?
We operate in many contexts, throughout France and Europe. Here are some concrete examples:
- School entrances and playgrounds (nurseries, primary schools, secondary schools)
- Residential walkways (social housing providers, condominiums)
- Urban parks, squares, wide pavements
- Outdoor sports fields, skateparks, basketball court.
- Waiting zones: halls, entry queues, event concourses.
- Workplace circulation spaces: courtyard, roof terrace, corridor.
- Road spaces and cycle zones.
We can adapt our formats: permanent paint, eco-friendly acrylic, road/signage paint, temporary event paint, adhesive application, participatory projects with residents or children.
What does a Street Designers session involve?
It's simple: you show us the place to dress, you explain to us what you wish to transform, improve, or liven up. Then, one of the artists from our catalogue will propose a bespoke design, conceived for the intended audience and the site's uses, while remaining within their visual universe.
The floor fresco or active design is carried out on-site by our team and our artists and assistants, using durable paints (non-slip, eco-responsible, compatible with public spaces and flooring). Depending on the context, we can complete the work in a few hours or over several days.
We can also include a co-creation and mediation phase: a workshop with the residents, Art murals in schools to imagine the shapes together, or to take part in the final painting. This strengthens commitment to the project, and often creates a strong attachment to the transformed place.
What is the budget for a floor mural?
Prices vary according to several elements: the artist's reputation, the area to be covered, the graphical complexity, the duration of the intervention, the location, and the type of paint. On average, an intervention starts from around €2,500 excluding tax and can reach tens of thousands of euros. This price includes the artists, design, preparation, materials, execution, and legal aspects.
Each request is subject to a personalised quote, following an on-site survey or assessment based on plans. We operate in Paris, Lyon, Grenoble, Lille, Nantes, Toulouse, and wherever projects may arise.
Why choose Street Designers for this type of project?
Because we carry out this work with precision, high standards, and enthusiasm. Our murals are never purely decorative for decoration's sake. It's a true collaboration with contemporary urban artists. Painting on the ground isn't just about creating a work of art. It's about changing rhythm, attention, perception. It's a way of saying something, without signage or speech. And that's something we know how to do.
In a world where cities are built anew each day, floor murals are proving to be a cross-cutting tool linking art, play, safety, and awareness. Far more than just paint, they are a fun, collaborative resource that engages residents, preserves nature with sustainable materials, and offers a fresh perspective on urban spaces. Each artwork embodies collective thought, a way to beautify and secure while respecting the environment. Beyond their aesthetic function, these murals become symbolic landmarks in the neighbourhood, having an immediate impact on public life: children playing, passers-by interacting, visitors discovering a new point of reference. In the future, they will be increasingly integrated into urban projects blending sustainability, citizen participation, and innovation.
Would you like to have one of our artists paint a mural on a basketball court? Or perhaps dress up an urban road to slow down drivers? Contact us, and we'll guide you.
- Possible realisation throughout Europe
- Time defined according to project complexity, artist's style, and area to cover
- Participation of children or residents is possible depending on the location and medium.
- Intervention by a recognised contemporary urban artist
- Unique and bespoke creation in the style of our artists
- Soil study, model, and full support of the project until final completion
- Throughout France at your premises or event venues
- French, English, Spanish
- From €5000 excluding VAT
We have the answers
Les principales techniques et matériaux utilisés pour réaliser une fresque au sol varient en fonction du support, de la durabilité souhaitée et du style artistique. Voici un aperçu des plus courants :
**Techniques :**
* **Peinture à l'acrylique :** C'est une technique très populaire pour sa polyvalence, sa résistance aux intempéries (une fois vernie) et sa rapidité de séchage. Elle permet de créer des effets de texture et de couleurs vives.
* **Peinture époxy :** Idéale pour les surfaces de trafic intense comme les parkings, les garages ou les sols industriels. La peinture époxy forme un revêtement très résistant à l'abrasion, aux produits chimiques et à l'humidité. Elle peut être appliquée en couches transparentes sur lesquelles on peint, ou contenir des pigments directement.
* **Peinture polyuréthane :** Similaire à l'époxy en termes de durabilité, elle offre également une bonne résistance aux UV et à l'abrasion. Elle est souvent utilisée pour les marquages routiers et les sols sportifs.
* **Revêtements marbre ou résine :** Ces techniques utilisent des résines (époxy, polyuréthane, acrylique) mêlées à des particules de marbre, de granit ou d'autres minéraux concassés. Le résultat est un sol lisse, résistant et étanche, souvent utilisé pour les façades, les terrasses ou les intérieurs modernes. La peinture est ensuite appliquée sur ce revêtement, ou pigments peuvent être intégrés à la résine.
* **Fresque traditionnelle (à la chaux) :** Bien que moins courante pour les sols extérieurs en raison de sa sensibilité à l'humidité, elle peut être utilisée sur des surfaces protégées. La peinture à base de chaux réagit chimiquement avec le support, créant une couche durable et respirante.
* **Peinture aérosol (graffiti) :** Principalement utilisée pour des œuvres éphémères ou dans un style urbain. Les bombes de peinture permettent une application rapide et de créer des effets de dégradés et de lignes nettes. L'application sur sol nécessite une bonne préparation et un vernis de protection pour une certaine durabilité.
* **Collage/Mosaïque :** Bien que ce ne soit pas de la peinture à proprement parler, des tesselles de mosaïque, des carreaux ou d'autres éléments peuvent être collés pour former une image ou un motif sur le sol.
**Matériaux :**
* **Béton :** Le support le plus courant pour les fresques au sol, qu'il soit neuf ou ancien. Il doit être propre, sec et préparé (par ponçage ou nettoyage haute pression) pour une bonne adhérence de la peinture.
* **Asphalte :** Souvent utilisé pour les parkings et les terrains de sport. L'application de peinture sur l'asphalte nécessite des produits spécifiques conçus pour résister à la chaleur et à l'abrasion.
* **Carrelage :** Peut servir de support, mais il faut s'assurer de la bonne adhérence de la peinture entre les carreaux et sur la surface des carreaux eux-mêmes. Des primaires d'accrochage sont souvent nécessaires.
* **Bois :** Pour les terrasses ou les plateformes, le bois nécessite un traitement préalable pour résister aux intempéries et à l'usure avant d'appliquer la peinture.
* **Matériaux de revêtement :** Les résines, les charges minérales (marbre, quartz), les mortiers spéciaux pour sols.
* **Pigments :** Utilisés pour colorer les peintures et les résines.
* **Vernis et scellants :** Indispensables pour protéger la fresque des agressions extérieures (UV, pluie, abrasion, taches). Il existe des vernis acryliques, polyuréthanes ou époxy en fonction du type de peinture utilisée.
Le choix de la technique et des matériaux dépendra fortement de l'emplacement de la fresque (intérieur/extérieur, trafic piétonnier/roulant), du budget, du rendu esthétique souhaité et de la durée de vie attendue de l'œuvre.
We use eco-friendly anti-slip paints suitable for various surfaces. From road paint for a long-lasting mural to acrylic paint for a temporary exhibition. A framework of murals involving young people. We ensure to use solvent-free paints.
How to maintain and preserve a floor fresco over time?
Road paints remain the most tenacious paints. However, a soil study is necessary to assess the type of paint to be used for the fresco.
What is the impact of a floor fresco on the life of a neighbourhood or public space?
A floor fresco integrated within a neighbourhood or a city has several benefits.
It addresses a road safety issue in certain cases, particularly around schools.
It brings joy and smiles to the faces of children interacting with the shapes by running and jumping in them.
It also allows art to be integrated into daily life and even to involve residents in the creation process.
Finally, it enhances public spaces and contributes to the neighbourhood's attractiveness, presenting a more dynamic and creative image of the city.
What is the average budget for creating a floor mural in France?
The budget depends on the size and complexity of the fresco, and the artist's reputation. We estimate that a professional and high-quality work costs on average between £7,000 and £18,000 excluding VAT. For smaller, participatory murals (20 to 50 m²), the budget starts at around £4,000-£5,000 excluding VAT, while for large-scale projects of over 100 m², they can exceed £30,000 excl. VAT.
Can a temporary floor mural be created for an artistic project or event?
Yes, that's entirely possible. For example, we create chalk murals for one-off events, temporary floor markings using clean tag technology with our stencil floor marking system, or even acrylic painted murals which generally last longer than those made with road paint. It's also possible to clean your murals using high-pressure washing with a truck equipped for this purpose.
