Street Designers X Pepsico: Participatory live painting
As part of a day of exchanges and conferences, PepsiCo France, a subsidiary of the giant food and beverage company, has decided to offer activities for its employees during breaks. For this purpose, they contacted us to deploy an animation Participatory live painting.
It's the artist Jérémy Luks, talented member of our artistic coaching team but first of all Graffiti artist recognised in the Parisian urban art scene, who went to the branch headquarters in Colombes to bringing the brand's teammates together to jointly create a work that is as creative as it is collaborative.
Indeed, his mission was to to invite employees to relax during breaks by participating in the creation of a two-canvas mural focused on diversity and inclusion, themes on which the conferences were dedicated.
First and foremost, the street artist proposed a model of the canvas to the client, which was quickly approved during discussions. On site, he next, prepare the work and stick tape within the masking areas so that participants can paint without spilling over.. With this ingenious technique, comparable to layers in Photoshop, the work is built up step by step.
This participatory fresco was then coloured in, and key values were inscribed upon it, in an atmosphere that was as jovial as it was relaxed, within the company's offices themselves, by the different members of the teams.
If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.
Book an appointment directly with our team.
Street Designers – Creative agency for team building and artistic event entertainment!
