PepsiCo was looking for a promotional campaign to showcase its products. In order to break the mould and reach its audience differently, the brand wanted to stand out by playing the originality card…
Comment ? Grâce au Customisation Bar of Street Designers !
For this, the agency Strada Marketing called on Graffiti artists Paris and to the Street Designers SCRED and CKEJA. The graffiti artists were thus invited to set up their stalls in 7 department stores distributors (DPS Market, Interresto, Islafood, Halles du Sud, Pacha Distribution, Urban Food and Dispro).
PepsiCo and Street Designers have set up stands on site for customers: a customisation stand as well as a Tasting stand. Customers of the shop had the opportunity to discover the brand's products there. PepsiCo, and at the same time, get a t-shirt or cap personalised made available.
If you also wish to have items personalised by artists for a marketing operation or an event Contact us.
