Street Designers X Novartis: Participatory live painting
As part of the «Christmas Tree» event for the French subsidiary of the Swiss pharmaceutical group Novartis, Havas agency approached us to lead a Participatory live painting for company employees. It was a day dedicated to several activities intended to Bring together all employees in a jovial and relaxed atmosphere at the end of the year.
On this occasion, the talented Scarred, member of our artistic coaching team but most of all a graffiti artist recognised by his peers in the Parisian graffiti scene, travelled to their premises in Rueil-Malmaison to lead this workshop, as creative as it is unifying, free to access. The objective was to working on a design that combines the main symbols that make up Novartis's identity. These notably included the logo, the doctor's coat, and pills, all adhering to the red, yellow, and blue colour scheme that defines the company's visual identity..
Following an initial mock-up phase with the client to validate the mural beforehand, the street artist has prepared the two canvases that would make them up on-site, masking certain areas with tape so that participants could paint without worrying about potentially going over the lines.. With this technique, which can be compared to using layers in Photoshop, they were thus able to to proceed step by step with the creation of this corporate work in their offices.
If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.
Book an appointment directly with our team.
Street Designers – Creative agency for team building and artistic event entertainment!
