Moët & Chandon employees celebrate their annual event with a collaborative fresco at Beaux-Arts de Paris
Street Designers X Moët & Chandon: Interactive live painting
As part of their traditional end-of-year party, which brings together almost all of their employees, the prestigious champagne company Moët & Chandon, owned by the luxury group LVMH, 'privatised' Paris Fine Artsfor an unusual event. We were thus asked to liven up the party with the creation of a canvas in Participatory live painting.
On this occasion, it is Scarred, a pillar of our street art team, all of whose members are recognised in the Ile-de-France graffiti scene, who went all out to dazzle the few 600 participants present.
Following a preliminary mock-up phase with the client so that the illustration fully matches their pictorial desires, our graffiti artist prepared the mural on-site by masking certain areas with tape. This technique thus allows collaborators to contribute to the creation of the work without overstepping dedicated spaces. They then proceed «step by step,» in the manner of layers in Photoshop software.
Everyone was able to add their own touch to this fresco, composed of two canvases, which represents the DNA of the brand, namely: Grapes, wheat, or even champagne bubbles. It will now proudly take pride of place in their premises so that they never forget this evening which saw the teams come together around a common artistic project.
If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.
Book an appointment directly with our team.
Street Designers – Creative team-building and artistic event entertainment agency!
