Introduction to Pop Art by ERES Society, presented by the artist Scred
Scred X Société ERES de Chanel: Pop Art Team Building for a Colourful Seminar
As part of a team seminar and post-pandemic get-together, ERES, a subsidiary of the Chanel Group, chose to engage Street Designers for its expertise in artistic coaching through a Pop Art team-building exercise.
The collaborators of this brand, as fashionable as it is trendy, which has now become essential for its line of beachwear, swimwear and lingerie, designed exclusively in its Parisian workshops with exceptional materials, gathered in the majestic Saint-Dominique building in Paris in an atypical setting.
This workshop, run by Scred—an artist specialising in street art—at the creative team-building and events agency Street Designers, offered an introduction to and hands-on experience of the Pop Art movement. As part of this fun and team-building activity, participants were first introduced to the history and techniques of the artist Keith Haring. They were then divided into two groups and invited to reflect together on the values championed by ERES.
Once the collaborators had identified their employer's strengths, such as "made in France" or comfort in beachwear, the teams were tasked with representing them on two canvases each, in a primary style and in the colourful hues that developed this American artistic figure's international renown.
With the four works completed, the two teams are called upon to present their canvases, explaining the intrinsic characteristics of their society that they wished to highlight.
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Street designers – Corporate pop culture!
