Heineken, not on the counter but facing the bar

The customisation bar, a concept involving the personalisation of goodies by artists, has unquestionably become a successful entertainment option at corporate events. After discovering on social media that this activity had been a huge hit with our client Microsoft, the agency Lever de Rideau contacted us to roll out a workshop of this type for the annual event of the French branch of the famous beer brand Heineken.
Large swell with central neon effects for the Heineken brand

Street Designers X Heineken: A custom bar for the brand’s employees‍

Neon colours and starry sky evening venue for Heineken.
Event venue / © Photo by Street Designers

The Customisation bar, a concept that involves customising goodies by artists, has undoubtedly become a successful entertainment for corporate events. After discovering on social media that this activity had been a huge hit with our client Microsoft, the agency Curtain Up contacted us to deploy a workshop on the occasion of the annual party of the French branch of the famous beer brand Heineken.

For this event, it's the artist Check, Experienced illustrator and graffiti artist from our team of artist coaches, who went to the Eiffel Dock, Aubervilliers, in the Paris region, to share his artistic talent with the brand's employees.

Custom cap for Heineken with graffiti lettering and colours
The personalised cap for Naomi made by Ckeja / © Photo by Street Designers

In an atmosphere as festive as it is jovial, its task consisted to be customised with their own urban graphic universe, tote bags and caps, according to the wishes of the participants. This way, they were able to ask the artist to have their name, tagged with class and expertise, or else floral and colourful motifs created using our stencils, inscribed on a unique accessory that was then given to them.

If you also wish to have items personalised by artists for a marketing campaign or an event evening, to call upon a street artist for a live street art show, to build a DIY table football, to introduce your teams to graffiti, Pop Art, plant graffiti or collaborative fresco during a corporate seminar, or to equip yourselves with a mural that reflects your values, there's only one thing to do.

Book an appointment directly with our team.
Street Designers –  Creative team-building and artistic event entertainment agency!

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