Scred X Groupe Cheuvreux: Seventies live painting at Café A
This back-to-school period marked, as usual, the traditional annual evening of the notarial office of Cheuvreux Group. On this occasion, the staff gathered at Café A, located not far from the Canal Saint-Martin in Paris. The venue had been privatised for the first part of the evening, which was hosted by the artist. Scarred of the artistic production company Street Designers.
To move this professional reunion and relaxation event under the banner of Street art, the Notarial Study Group asked the graffiti artist from the Street Designers team to to create a work of art live festivities, in front of an audience of spectators intensely captivated by the street artist's performance.
Its objective was to rework the company logo on a canvas in a short space of time. To achieve the challenge in front of this captivated audience, he skilfully depicted the iconic 'C' from Cheuvreux's visual identity. However, the artwork was conceived in a resolutely pop and futuristic graphic universe, with a palette of red, blue, and green, designed with geometric lines and curves in the style of the iconic seventies.
After two hours of fluid, sensational, and colourful live painting, the finished canvas was proudly installed, like a trophy, in front of the decks of the guest DJ, who, for the second part of the event, was in charge of dancing until dawn with the 150 participants of the Group.
If you too wish to have a mural created that reflects your values, or to have a renowned street artist perform a live show at your event, there's only one thing to do.
Book directly with our team by Post or by phone.
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