Scred X Dalkia / EDF: Live painting for a canvas that reflects the company's modern values
As part of its annual seminar, Dalkia, a subsidiary of EDF Group, has decided to commission Street Designers rather than buying a painting from a gallery, in order to acquire a bespoke piece of art that represents the contemporary values she wishes to champion.
This year, the energy services company had an important announcement to make to its employees. To do this, it gathered 300 employees from its teams in the illustrious Gaveau Hall in Paris, to inform them of his Ecological transition and at the same time, to reveal its innovative new website, the design of which was developed to limit CO2 emissions and the impact on the planet.
On this occasion, Scarred, confirmed street artist from the team Street Designers, was sollicited for live painting A two-square-metre canvas, whose message would illustrate the duality or complementarity between ecology and industry, while integrating it into its pop and urban graphic universe, which led the company to choose the graffiti artist whose work it wished to acquire.
Once modelled and approved by management, Scarred got down to design this spray paint canvas in front of the participants, with a palette of hues somewhere between warm and cool colours, dotted with pipes intertwined with vegetation, so as to perfectly satisfy the underlying message the client wished to convey.
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