Street Designers X Biocoop: ecological values brought to life on canvas
As part of their company seminar which brought together all of France's employees Biocoop, a chain of food retailers committed to selling organic products, the brand has commissioned the creative events agency Street Designers for an unparalleled animation.
On this occasion, it was the Reims exhibition centre that was hired for this large congress, which was expecting no fewer than eight hundred guests. The organisers wanted unite their teams Speak moderately about Fun workshop in the form of a collaborative fresco.
Five confirmed artists from the team of StreetDesigners we have previously proposed to the management Biocoop various mock-up sketches for this monumental work. Despite this multiple choice, the company had to resign itself to choosing only one.
On-site, it was three hundred employees who had the opportunity to dedicate themselves to this Collective art project. They were first divided into thirty tables of ten participants with the objective of Create two canvases per group. Their main challenge was to be coordinated enough to meticulously create the mock-up of each canvas before colouring them in.
To ensure the final result is consistent, a system has been developed to ensure that the different teams can discuss and thus encourage them to exchange with neighbouring tables so that each fragment coincides as much with the following as with the preceding ones.
Once all the parts were completed, the street artists assembled the entire piece separately, to reveal the work spectacularly, projected onto a giant screen with a curtain drop.
If you too would like to have items personalised by artists for a marketing operation or an event evening, to build a DIY table football game, to introduce your teams to graffiti, Pop Art, plant graffiti or Recycle Art during a corporate seminar, or to equip yourselves with a mural that reflects your values, there is only one thing to do. Book your appointment directly with our team here: https://www.streetdesigners.fr/contactMobile phone: Ludovic 0650854574
www.streetdesigners.fr/ Creative team-building and artistic event entertainment agency!
